SELL MORE TICKETS WHILE SPENDING LESS.
We help  live entertainment and ticketing companies significantly increase their ticket sales through our AI-driven digital marketing algorithm. This results in more revenue, a higher ROI on the overall marketing budget, and sold-out events.
We got trust all over the place
Ever wondered why so many live events don't sell out? 🤫
Traditional Marketing Isn’t Enough
You’re probably using the full range of tactics—billboards, newspapers, social media, email, influencers, PR, partnerships, even radio and TV. It’s the tried-and-true method. And that’s fine—it’s traditional, and it used to work flawlessly. But times have changed.
The Problem:
No Clear ROI
Do you know how many tickets each activity is actually selling? Do you know what the exact ROI on your marketing spend is?
Not sure? Can’t measure most of these efforts?
You’re not alone.
The Solution:
AI-Powered Precision
That’s where we step in. We bring precision and clarity to your ticket sales. By harnessing our proprietary AI alongside performance-driven digital marketing, we pinpoint the ideal customer—only when and where they’re most likely to buy.
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This streamlined approach powered the most successful TikTok campaign of 2023 for the Blue Man Group, boasting an ROI of 130x.
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To this date, we’ve moved over 75 million tickets across Europe—and we’re just warming up. We’ve propelled campaigns for top-tier artists like Adele, Coldplay, iconic festivals like Lollapalooza, Rolling Loud, theater shows like Mamma Mia or Cirque du Soleil, and major sporting events like WWE or Formula E, with plenty more on the horizon.
+1 billion m. impressions
+350 million m. reach
+500 million m. views
+75
mio. Tickets sold
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Why work with NYBA?
Discover our expertise for yourself in a first virtual consultation.
Apply for a meeting
You request a free initial consultation on our website and answer a few questions about your company and your shows.
First preliminary meeting
We will call you personally to clarify the final details and prepare our appointment in the best possible way.
Virtual consultation
We will discuss your goals and the potential we see in a joint meeting. If all the key figures fit, we'll move on.
Long-term cooperation
If all prerequisites are met, we may take over the online ticket marketing for your company following our consultation
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WHYÂ NYBA?
With NYBA, we bring clarity to marketing for entertainment companies. Out of home, print, radio, TV - which marketing activity brings the best return? Is the ROI even measured? We provide predictability and measurability in marketing. For over 10 years, we have invested hundreds of millions in online advertising, gaining crucial insights for marketing tickets and building an immense database of target groups. This enables us to achieve the best results in the market for our clients.
We have marketed thousands of events, festivals, circuses, concerts, shows and events in all niches and genres. We can address these target groups with precision: From “Metallica” to “Hey Duggee”.
In the last 10 years we have been able to generate learnings from over 100,000 campaigns. We therefore know instantly how the copywriting, creative, tracking, etc. must look for it to perform.
TikTok Ad Awards 2023
"Best Performance"
Over 20 million impressions and a 130x ROAS: these are the results of the TikTok Ads campaign for the Blue Man Group, which has now become the first official TikTok case study for live entertainment.
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The collaboration with NYBA was preceded by a pitch and a test phase in which various agencies competed against each other. From the very first pitch, we knew that NYBA would be our new partner. This feeling was confirmed by the convincing results from the test phase, in which NYBA was able to prevail by a large margin. NYBA has established itself as a relevant partner for Live Nation in the area of performance marketing. The young agency provides us with extensive expertise both with strategic issues and operational implementation and takes over the entire online marketing for our artists, family entertainment and festivals across all channels. Mr. Hetzenegger and his team use innovative ideas and perfectly coordinated campaigns to effectively achieve our goals and target groups and achieve an above-average performance with an average ROAS of 6. We are very happy with our decision and would like to thank NYBA for their excellent work. We are pleased to continue working with NYBA.
Katharina Wenisch
‍LIVE NATION
